Hey Lucy

graphic design, illustration, product design

Psychedelia meets Trap – BT’s stand at Beach Please Festival

graphic design, illustration, product design /

Psychedelia meets Trap – Banca Transilvania’s stand at Beach Please WHO Vitrina Advertising, Banca Transilvania When June 2024 graphic design illustration The context Banca Transilvania has made it a tradition being present at all the main Romanian festivals, and this year it was not an exception – BT activation could be found at this years newbie Beach Please, held in Costinești. My responsibilities I partnered with Vitrina Advertising to make the creative team’s vision come to life. My responsibility was to assist with the graphic design, to build up on the proposed directions for each room and manifest them into tangible designs, to create illustrations, decorations and other suitable assets and to come up with efficient implementing solutions that could be built with minimal hassle. Kudos and Notes Shout out to the amazing 3d skills of Diana Boacă and Teodora Olaru for bringing the designs to life, to Andra Mindirigiu for killer copy and last but not least, to Catalina Ciolan for trusting me with this and for coming up with such a cool creative direction. All the love to you, girls, proud to feature your names on my website and to give the credit you deserve.

branding, illustration, product design

Quod Financial Icon System

branding, illustration, product design /

Quod Financial Iconography Who Quod Financial When May 2021 art direction graphic design illustration iconography product design The context Quod Financial is a global multi-asset OMS/EMS trading technology provider, focused on automation and innovation. They were in need of an identity system for their products. I was in charge of this project while working as a Lead Graphic Designer for Hatchly. This was a challenging project because the company was undergoing a logo redesign as well – which meant that the product icons had to look like their own sub-brands without reffering to the motherbrand, but also look like they belong in the same group. The approach I was responsible for transposing the products and technical terms into easy to understand visual representations. I conducted a discovery call with the client and mantained communication throughout the duration of the project in order to accurately represent complex technical information. I then created an icon system, starting from basic geometric shapes treated like modular items, which can then be combined in a representative way for each of the products. Each of the products have three icon instances, and I also used the shapes and the icons to create patterns, illustrations and other graphic elements for each of the product for marketing collaterals.

graphic design, illustration

Game design – In Between Worlds

graphic design, illustration /

Romanian mythology is filled with rich, fascinating stories and characters, yet many of these tales remain untapped in modern media. To bring these myths to life, I created “In-Between Worlds,” an indie card game that starts off as the classic party game “Mafia” except the mechanics are inspired from Romanian mythology and are different for each of the characaters. The game includes 12 special character and 8 villagers- some of the special characters are good, some are evil, some perform a social function, like bonding other players and others are tricksters – they add a bit of randomness and chaos to the gameflow, in order to keep it entertaining.

illustration

Frontu illustrations

1 Comment / illustration /

Frontu is a field service management software that helps businesses manage tasks and processes for the mobile workforce. Previously known as Tasker, they were in need of a new visual identity as well as a new website design. They came to us while I was working as Lead Designer at Hatchly. For the new website, I created a pack of original illustrations that would illustrate complex technical processes in a simple to digest visual way.

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