Bink Rebranding WHO Bink Loyalty When February 2023 creative direction web design UX/UI design motion design branding brand audit illustration The context Bink, a UK-based fintech startup, aimed to revolutionize how consumers interact with loyalty programs by linking payment cards with the loyalty schemes of retail partners. This integration allowed consumers to ditch plastic loyalty cards and streamline their rewards experience, while retailers gained valuable insights into customer behavior. To align with their innovative mission, Bink needed a cutting-edge and professional visual identity that better reflected their brand values. Feel free to check my other Bink-related projects as well – like this sleek animated pitch deck or this app concept for Dubai Holding. The challenge The existing visual identity of Bink was outdated and lacked the professionalism needed to attract both consumers and retail partners. Bink catered to both consumers and businesses, which require different approaches, so it needed an effective creative strategy for both. For the consumer facing capabilities, Bink needed to have a straighforward and approachable message, since the target audience consistent of various demographic groups, of all ages and backgrounds. For B2B, having partners such as Barclays and Lloyds Banking groups, as well as some of UK’s largest retail chains, it needed to be professional and sleek. https://heylucy.studio/wp-content/uploads/2024/07/ex1.mp4 https://heylucy.studio/wp-content/uploads/2024/07/01.-Laptop-Mockup-Animated-Dark-Style.mp4 My Responsibilities as the in-house designer at Bink Rebranding Established the tone of voice, positioning, the visual identity, marketing collaterals, custom icons, illustrations, social media templates, and other visual assets. Website redesign Redesigned the entire website to ensure it effectively communicated Bink’s value proposition and appealed to both consumers and partners, navigation, information architecture, structure and flow of the whole website. Social media Created templates for Bink’s Linkedin and Instagram pages, created regular content and collaborated with Bink’s marketing team to produce impactful campaigns. Presentation video Created a dynamic presentation video to visually represent Bink’s services and benefits, implementing custom animations and illustrations. https://heylucy.studio/wp-content/uploads/2024/07/ex2.mp4https://heylucy.studio/wp-content/uploads/2024/07/ex3.mp4https://heylucy.studio/wp-content/uploads/2024/07/ex5.mp4

Nelimitat (en. Unlimited) was a new product developed by Banca Transilvania, aimed towards younger people and young entrepreneurs, which are different than BT’s usual demographic. It is called Nelimitat because the product offers unlimited requests for a fixed monthly fee.

At the time I was working as an Art Director for Vitrina Advertising. While at Vitrina I was Banca Transilvania’s main designer – I often communicated directly with them and created visual assets for their social media. I’ve also worked alongside Vitrina’s BTL department and with creative director Catalina Ciolan on creative marketing campaigns. For this project, I was in charge of the creating the visual identity and all the marketing collaterals for Nelimitat.