Bink Rebranding
WHO
Bink Loyalty
When
February 2023
creative direction
web design
UX/UI design
motion design
branding
brand audit
illustration
The context
Bink, a UK-based fintech startup, aimed to revolutionize how consumers interact with loyalty programs by linking payment cards with the loyalty schemes of retail partners. This integration allowed consumers to ditch plastic loyalty cards and streamline their rewards experience, while retailers gained valuable insights into customer behavior. To align with their innovative mission, Bink needed a cutting-edge and professional visual identity that better reflected their brand values.
Feel free to check my other Bink-related projects as well – like this sleek animated pitch deck or this app concept for Dubai Holding.
The challenge
The existing visual identity of Bink was outdated and lacked the professionalism needed to attract both consumers and retail partners.
Bink catered to both consumers and businesses, which require different approaches, so it needed an effective creative strategy for both. For the consumer facing capabilities, Bink needed to have a straighforward and approachable message, since the target audience consistent of various demographic groups, of all ages and backgrounds. For B2B, having partners such as Barclays and Lloyds Banking groups, as well as some of UK’s largest retail chains, it needed to be professional and sleek.
